Heuristic Evaluation

I began the project with conducting heuristic evaluation on current Tip It Forward website.

Key Findings:

• Hard to find the information about qualification for volunteering and holistic care kit volunteer

• It is difficult to access the "Contact Us" page.

• The application looks lengthy

• Need to schedule an interview separately

• “Donate” CTA is on the navigation only

Google Search

• People think a small amount of donations is not going to make a big difference.

• Users want transparency from the causes they donate to. They don’t want to give money to an organization that is not open about how they will spend the money.

• More than half (54%) of donors prefer online contributions via credit or debit card.

• 60% of donations are made on mobile devices.

• Call attention on multiple pages, not just on the home page. Make donate button obvious without being obnoxious

• Pop-up chatbots allow your nonprofit’s website visitors to find information quickly. Chatbot tools come in a variety of forms, but most will make it easy for you to embed the chatbot, establish rules for when it appears, and create basic conversation sequences.

Competitor Analysis

I researched some of the non-profit organization websites . During the analysis, I carefully evaluated the strengths and weaknesses of each website. Then, I gathered analysis to leverage what works, avoid what doesn’t, and identify gaps to gain a competitive advantage. After understanding competitors' websites,

Affinity Mapping

Key Findings:

• Donation

• Two CTAs on navigation

• Donate CTA on the Footer

• Multiple Donate CTAs throughout the site, including sticky CTA or pop-up

• Suggesting monthly donation

• Quick FAQs are accessible during the checkout process

• Simply showing how the donation will help by numbers

• Volunteer

• Clearly show the qualifications and application steps

• Dropdown menus for the volunteer application

• Other

• Promotes to sign up for the newsletter.

• Displaying their impacts on the landing page

• Multiple CTAs on the landing page

• Encouraging users to join their social media

Site Mapping